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Visitors to the site can download screensavers, obtain computer wallpaper, view movie clips and acquire information on how they can purchase the actual Jeep Wrangler Rubicon Tomb Raider model.īased on the Jeep Wrangler Rubicon design and created specifically for the movie, the Limited Edition Jeep Wrangler Rubicon Tomb Raider model highlights the unbeatable capability of the Wrangler Rubicon in extreme conditions. The Web site also features a special section dedicated to “Lara Croft Tomb Raider: The Cradle of Life”. Upon completion of the course, three options are offered, return to camp and start a new game check out the production version of Lara Croft’s vehicle on or visit the official “Lara Croft Tomb Raider: The Cradle of Life” Web site. Extra points can be received each time the user puts the Jeep Wrangler Rubicon’s rugged capabilities in to action. While on the trail, 4x4 challenges such as steep inclines and fording water must be conquered in order to earn points. The game takes place in the adventurous Mayan jungle and features high-graphic imagery that can be downloaded and played on computers.
“Jeep 4x4: The Trail of Life” is one part of a 360-degree integrated marketing campaign built around the Jeep vehicle’s role in the movie and the debut of a special limited edition Jeep Wrangler Rubicon Tomb Raider model. This game is one of the first in a series of driving games that we are developing.”
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“Along with being fun, Jeep games are exciting because they instruct the user on how to utilize Jeep’s 4x4 capabilities to experience real Jeep adventure. “Everything the Rubicon can do in the game, it can do in reality,” said Jeff Bell, Vice President, Jeep, Chrysler Group. “Jeep 4x4: The Trail of Life” offers users the ability to virtually drive the same Jeep Wrangler Rubicon driven by Lara Croft in the recently released movie, “Lara Croft Tomb Raider: The Cradle of Life”.
The PC-based computer game is also being promoted through Yahoo! Games, the leading online games destination (Nielsen//Net Ratings May 2003). Gamers learn how to fully utilize Jeep vehicle capabilitiesĪuburn Hills, Mich., -Think you have what it takes to maneuver through the Mayan Ruins in Lara Croft’s custom Jeep® Wrangler Rubicon? Visitors to and Yahoo! Games can find out when they download “Jeep 4x4: Trail of Life”. "Take a Ride in Lara Croft's Customized Jeep® Wrangler Rubicon with Jeep 4x4: Trail of Life Game
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